ICON International is a commercial manufacturer of lighting solutions for hospitals, schools, supermarkets, offices, museums and transit systems, among others. As part of our effort to rebrand the company, we highlighted their capacity for innovation: their ability to create site-specific lighting solutions as opposed to selling from a finite inventory of products, as many of their competitors do.
The capabilities brochure and product brochures were written and designed to faithfully support this strategic brand positioning, setting them apart from the competition, and establishing ICON’s leadership role in the lighting industry.
